Panthic Awaaz -
the highest circulated punjabi newspaper in Mumbai.
Awaaz is a new independent Sikh community monthly newspaper
published from Navi Mumbai since April 2010 and endeavours
to become a world publication with multiple editions from
wherever there is a pre-dominant Sikh population. It seeks
to redefine the idiom of Sikh approach and focus to Sikh
issues. Civil and political, religious, social and economic
interests of the Sikh community and human rights are prime
areas of focus for Panthic Awaaz newspaper. Panthic Awaaz
sticks to a set of positive values in both in-depth reporting
news and insightful analysis.
Most major Media houses in India are either run by the state
or sections of the financial elite; they dutifully serve
their owners agendas and often neglect their obligations
towards their readers, and mostly end up as just propaganda
tools. Sections of news media that appear partial to big
corporations and advertisers are not just a local problem,
but a global one. They allow a select few to buy the image
they want to project of themselves to the public or to cover
up acts of omission or commission-or worse-committed by
them. A case in point of media misdemeanor, is the ‘paid
news’ controversy that was brought up in the Indian
parliament fairly recently.
The primary purpose of Panthic Awaaz is to be a counterweight
to biased and committed news media. It is run by independent
volunteers, purely through donations from its readers/patrons
and without a profit motive. Moreover, it is totally void
of political support / patronage and thus committed to the
core values of honesty and integrity owing it’s loyalty
to its readers/ subscribers and to the common man.
Panthic Awaaz is essentially a cooperative project that
aptly demonstrates that it’s possible to serve the
people without money motives or other self-serving objectives.
The prevailing ideology today that dominates vast segments
of media seems to be profit oriented and not service centric,
as it ought to be. If we seek real change, this ideology
must be tackled head-on. Panthic Awaaz aspires to be a part
of such a change. It calls upon the youth, particularly
Sikh youth, to join it and be active partners in bringing
about this change.